[vc_row row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb css=\u00bb.vc_custom_1613264825552{padding-bottom: 30px !important;}\u00bb z_index=\u00bb\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb2\/3″][vc_column_text]<\/p>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00bbrow\u00bb type=\u00bbfull_width\u00bb text_align=\u00bbleft\u00bb css_animation=\u00bb\u00bb css=\u00bb.vc_custom_1613264992601{padding-top: 40px !important;}\u00bb][vc_column_inner width=\u00bb2\/3″][vc_single_image image=\u00bb1958″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]The Young Multipliers Project aimed to bring a group of adolescents closer to the world of health research and non-communicable chronic diseases. To achieve this, they were trained in using communication tools, using their own codes, to disseminate messages that researchers and health professionals can only sometimes deliver clearly to adolescents.[\/vc_column_text][vc_column_text]<\/p>\n
To develop and strengthen the skills of young students from public schools in Lima to build and disseminate prevention messages in non-communicable chronic diseases among their peers through innovative communication.<\/p>\n
The project was carried out throughout the year 2011. In the first stage, three public schools in Lima Norte (Independencia), three in Lima Sur (Villa El Salvador), and three in Lima Este (Ate-Vitarte) were chosen. A total of 45 students from 4th and 5th grade, between males and females, five from each of the nine schools, were invited.<\/p>\n
The students were divided into teams. During 16 sessions, facilitated once a week by health and communication professionals, they learned about non-communicable chronic diseases, health research, and campaign communication design.<\/p>\n
All teams chose to work on campaigns aimed at the same theme: promoting healthy eating and reducing the consumption of high-fat or high-sugar foods, such as soft drinks. Each team chose a communication format for disseminating their messages, including videos, radio spots or graphic designs<\/p>\n
Seven teams completed the process, implementing campaigns in their respective schools. The young multipliers, accompanied by a group of communicators, were the protagonists of their campaigns’ design, production, and implementation.<\/p>\n